Remember. Acknowledge. Appreciate.
Protect the relationships behind every policy.
Policy software manages coverage. Accounting software manages revenue. Velvet Sage Gifts helps manage the human relationships that protect both.
FlywheelRMaaS
Policy Bound
A new policy is written or renewed.
Automated VSG Gift
A curated, on-brand gift ships automatically.
Client Delight
The client feels genuinely seen and valued.
Referral & Renewal
Loyalty converts to referrals and retention.
Agency Growth
Compounding relationships grow the book.
A calendar chimes. Velvet Sage acts.
Your work is 95% complete the moment a policy is bound. The last 5% — the human acknowledgment — is where loyalty is won or lost. We close it, automatically.
"A calendar chimes; Velvet Sage acts. Your work is 95% complete; your reward is lasting."
What your agency does not have to do
Inventory
No stock to hold or manage.
Sourcing
No hunting for the right gift.
Note-writing
No handwritten cards to draft.
Shipping
No packing, postage or tracking.
Direct CRM / Database Upload
Bring your book of business in minutes. Map your client records — tier, renewal date, referral source and budget — and Velvet Sage handles the rest. No new logins for your team.
Drag & drop your CRM export (.csv)
Salesforce · HubSpot · Applied Epic · EZLynx
Preview — available inside your dashboard.
Match investment to relationship value.
Not every client warrants the same gesture. Velvet Sage tiers your book so spend follows value — protecting margins while deepening your most strategic relationships.
Essential
Up to €1,500 annual premium
Suggested gift spend
€25–€40 / milestone
Core
€1,500–€5,000 annual premium
Suggested gift spend
€65–€85 / milestone
Growth
€5,000–€15,000 annual premium
Suggested gift spend
€85–€165 / milestone
Strategic
€15,000+ / key referral partner
Suggested gift spend
€165–€400 / milestone
Touching base with smaller acknowledgements during a year is ideal: 2–3 times per year, prevent clients from getting lost and feeling ignored.
The Retention Case — EU Insurance Sector
In the EU insurance sector, baseline customer retention averages 83%–84%. Accounts relying solely on zero-touch or automated passive renewals often see retention drop to 60%–65% during significant price hikes or claims. Conversely, high-interaction relationship management pushes retention to 90%–95%, reduces price sensitivity by 23%, and increases customer lifetime value.
Core Metrics for Retention Comparison
Customer Retention Rate (CRR)
Percentage of policyholders renewing annually; low-interaction models suffer a 15%–20% deficit compared to advised/managed portfolios.
Net Promoter Score (NPS)
Active relationship management typically yields positive NPS (+50 or higher), directly correlating with a 90%+ renewal rate.
Customer Effort Score (CES)
High-interaction digital and human touchpoints minimise friction, where low-effort experiences drive a 94% repurchase intent.
Customer Churn Rate
Passive portfolios experience accelerated churn when alternative market offers arise, as customers suffer from the "inertia trap" rather than true brand loyalty.
| Metric / Outcome | Zero / Low Interaction | High Interaction & RM |
|---|---|---|
| Average Renewal Rate | 60% – 68% | 90% – 95% |
| Price Sensitivity Impact | High; switches readily for minor savings | Lower; 23% higher tolerance for adjustments |
| Primary Churn Trigger | Premium increase with no prior engagement | Unresolved claim friction or poor service touchpoint |
| Cross-sell / Upsell Rate | Minimal / transactional baseline | 35% – 50% higher product density per household |
Sources: EU Insurance Distribution Directive analytics; EIOPA consumer-trend reports; Bain & Company NPS benchmarks.
Every gift, on-brand. Every relationship, protected.
Ready to systematize appreciation?
Let's map your book of business to a relationship engine that renews, refers and grows — on autopilot.